Hi, I’m Ciara

I'm a UX research leader with over a decade of experience building research practices from the ground up while fostering collaborative, high-performing teams. Throughout my career, I've worked across diverse organizations—from mission-driven nonprofits to B2B enterprise software—transforming how teams understand and serve their users.

Currently, I lead UX research and service design for SAM.gov at IBM, where I've built a robust research practice within a highly regulated federal environment. Previously at Medallia, I established research operations serving multiple B2B product portfolios and led research for their emerging Employee Experience software. At BUILT BY GIRLS, I developed research approaches that helped match thousands of young women and non-binary students with professional mentors.

I believe in the power of research to drive innovation and create meaningful impact. Whether I'm mentoring team members, collaborating with stakeholders, or diving deep into user insights, I'm passionate about building scalable research practices that enable teams to make user-centered decisions. My approach combines strategic thinking with practical execution, always with an eye toward fostering inclusive and empowered teams.

When I'm not working, you can find me working towards a 300 lb squat at Novem Community Fitness, playing music on my banjo, bass, or bassoon, volunteering with my community, and exploring Philadelphia with my kids and spouse.